Members of the Diamond Federation of Hong Kong, together with Legislative Council member (Wholesale and Retail) Mr. SHIU Ka-fai, JP, awarded natural diamonds and diamond jewellery shopping vouchers with a total value exceeding HKD 6 million to various lucky recipients.

Customers who purchase one or more jewellery items containing natural diamonds (excluding lab-grown diamonds and watches) from participating jewellery shops during the promotion period were eligible for the Lucky Draw. A total of 157 lucky winners, including participants from Mainland China, Hong Kong, Southeast Asia, and occident countries, received prizes including natural diamonds and diamond jewellery shopping vouchers. The award ceremony was graced by Hon SHIU Ka-fai, JP, Legislative Council member (Wholesale and Retail), as well as representatives from DFHK. The grand prize —a 3-carat, D-color natural diamond—was retail valued at approx. HKD 1.9 million, allowing participants to share the joy of their shopping experiences and the excitement of the lucky draw with their loved ones. Grand prize winner Mrs. HO shared, "Hong Kong's jewellery industry is renowned for its high quality and integrity. The professional service and strict regulations, along with rigorous quality certifications, instill consumer confidence. As a connoisseur of natural diamond jewellery, it was an unexpected delight to not only find a perfect piece chosen by my husband but also win the grand prize of a 3-carat natural diamond."

Mr. Victor Yiu, the Chairman of DFHK said: "During the extended festive period, encompassing Christmas, New Year's Eve, Lunar New Year, and Valentine's Day, the festive atmosphere contributed to vibrant consumer sentiment, with a total of nearly 12 million^[1] visitors to Hong Kong over the span of three months. Benefiting from the rebound in visitor numbers, the total retail sales value in December 2023 and January 2024 reached a staggering HKD 72.8 billion^[2], with the sales value of jewellery, watches, and luxury gifts showing an average year-on-year increase of 37%^[3]. We believe that the local diamond industry has successfully emerged from the trough and is steadily on the rise. With the recovery of the tourism and retail sectors in Hong Kong, as well as the resumption of jewellery exhibitions, we are confident that the sales of jewellery can return to pre-pandemic levels."

Buy With Confidence - The 4 Jewellery Quality Assurance Marks

To foster a premium shopping environment, the DFHK and the Jewellers' and Goldsmiths' Association of Hong Kong have introduced four quality assurance marks: "Natural Fei Cui Quality Mark", "Natural Diamond Quality Assurance Mark", "Quality Gold Mark" and "Reputation Shop Mark". These marks are designed to strengthen consumer confidence in purchasing jewellery in Hong Kong. The industry hopes to reinforce and maintain Hong Kong's status as "Asia's Diamond Shopping Paradise" following the challenges posed by the pandemic. There is a continued commitment to promoting consumer rights and the exceptional service of merchants, ensuring that customers can shop for natural diamonds with greater satisfaction and peace of mind.

Congratulations to all the lucky winners! The list of winners has been published on our website. Check out the full list^[2] here.

Trade Promotion Competition License No.: 57836

Hashtag: #DiamondFederationofHongKong

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Neswire (www.media-outreach.com)
2. ^{^} full list (ndqa.hk)