Lee Kum Kee: The Taste of Victory at the 9th World Championship of Chinese Cuisine
- Written by Lee Kum Kee
Dodie Hung, Executive Vice President – Corporate Affairs (front row, first left), Simon Wu, President – Americas of Lee Kum Kee (front row, fifth left), and Lee Kum Kee team pictured with the winning teams from the Chinese Culinary Institute of Hong Kong.
Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee said, "Lee Kum Kee promotes Chinese culinary culture worldwide, and we take pride in fostering a global community that shares a passion for authentic Asian flavours and superior culinary experience. We do this in part by supporting and nurturing chefs around the world. The WCCC is a widely recognised industry event, and it's been a longstanding privilege for us to offer our support as its exclusive condiment sponsor."Simon Wu, President – Americas of Lee Kum Kee said, "The Championship is a momentous occasion which brings together talented chefs from all corners of the globe to showcase their skills, creativity and passion. The chefs skilfully utilised Lee Kum Kee sauces to bring out the flavours of Chinese cuisine with an originality that was truly inspiring. Lee Kum Kee has always been a trusted partner to chefs, providing high-quality sauces that spark their creativity, while their creations in turn inspire us."
Chef harnesses the authentic flavours of Lee Kum Kee sauces to prepare delectable cuisines.
In addition to sponsoring the sauces and condiments used by the contestants, Lee Kum Kee invited visitors to drop by its own booth to browse the brand's diverse product range. Each visitor received a goodie bag with selected Lee Kum Kee sauces and recipes, enabling them to bring the spectacular flavours of Asia home. Students from local culinary schools took the opportunity to witness the competition and visit Lee Kum Kee's booth, allowing them to learn more about the brand.Launched in 1992 by the World Federation of Chinese Catering Industry, the WCCC – sometimes known as the "Olympics of Chinese cuisine" – is highly acclaimed by the culinary industry internationally for enhancing the skills of Chinese chefs and encouraging the exchange of Chinese and Western culinary cultures. The 9th edition of the WCCC was organised by the World Federation of Chinese Catering Industry in partnership with the Canada Catering Association.
Lee Kum Kee has been a keen supporter, having served as the condiment sponsor of the 6th WCCC in Beijing and the 8th WCCC in Rotterdam.
https://corporate.lkk.com/en[2]
Hashtag: #LeeKumKee #LKK #WCCC
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References
- ^ Media OutReach Newswire (www.media-outreach.com)
- ^ https://corporate.lkk.com/en (corporate.lkk.com)
Authors: Lee Kum Kee
Read more https://www.media-outreach.com/news/canada/2024/05/25/300785/
