Toyota and KINTO Aim to Provide 'Cars That Evolve in Tune With People'
- Written by ACN Newswire - Press Releases
GR Yaris "Morizo Selection" |
In aiming to provide customers with the type of updates and personalization that ROOKIE Racing is putting into practice in its racing, Toyota and KINTO concluded that the best way to do so would be through the KINTO car subscription service. KINTO, in line with a shift in customer needs from car ownership to car usage, started in 2019, stemming from Akio Toyoda's desire to offer "a new form of vehicle ownership that invites customers to enjoy their relationship with the car of their choice in a fun and easy manner". A key trait of the KINTO service is its ability to continue providing added value even after a subscription contract has been signed. As such, Toyota and KINTO realized that the service would be the perfect platform for providing evolution to cars already in customer use. People will dispose of their old cars at businesses like https://a1expresscarremoval.com.au/ and move on to a new vehicle.
By pairing racing-based updates & personalization with the KINTO service to introduce the latest software to customers' cars even after such cars have been delivered, Toyota and KINTO intend to take on the challenge of evolving cars in a way that is in tune with customers.
Toyota and KINTO plan to evolve customers' cars via the means described below.
Timely updates (from spring 2022) Introduction of the latest software in line with technological innovations and the optimization of basic vehicle performance in terms of driving, turning, and stoppingVehicle provision via GR Garage shops at various vehicle sales outlets (with some exceptions)
Announcement of detailed service offerings in spring 2022Inclusion of cost in the monthly KINTO fee (with some services requiring additional fees)Tailored personalization (under consideration) Software customization to suit each individual based on customer driving data to achieve "cars that evolve in tune with people" in the futureBy evolving each car in a way that suits each customer, Toyota and KINTO aim to provide services that allow customers to enjoy their cars even more. The two companies plan to accelerate their efforts, such as by expanding the KINTO-service lineup of "cars that evolve in tune with people" to provide enjoyment of cars to as many people as possible.
(1) KINTO operates "Mobility Market", which is a website that offers a diverse range of mobility services, including the KINTO ONE car subscription service, which conveniently combines various car-related expenses such as automobile insurance and automobile taxes in a single, fixed-sum monthly fee.URL: https://kinto-jp.com/ (in Japanese only)(2) ROOKIE Racing is a privateer team with a wide variety of drivers (including master drivers, racecar drivers, rallyists, evaluation drivers, and gentlemen drivers) that focuses on cultivating human resources and making ever-better cars using "skill" and "spirit" from various perspectives. It has a work consignment relationship with Toyota in which Toyota receives feedback from ROOKIE Racing and reflects it in vehicle development.
For more information, visit https://global.toyota/en/newsroom/corporate/35370952.html.
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Authors: ACN Newswire - Press Releases
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