The ceremony was held at @one-north Unilever campus, the APAC headquarters for the global multinational company. From left to right, Poh Yin Khim, Global Lead Lifebuoy, Samir Singh, Global CMO Personal Care and CEO Singapore, Unilever, Fong Pin Fen, Vice President & Head, Consumer, Economic Development Board, Fabian Garcia, President of Personal Care, Unilever, Lim Wai Mun, Founder & CEO of Doctor Anywhere, Audrey Loke, Director, Enterprise Singapore and Dr Raymond Ong, Senior Doctor, Doctor Anywhere

Fuelled by Lifebuoy's mission to protect lives, the alliance supports Singapore's national strategy as it moves towards a preventive approach to health. With the brand's reach as a respected household brand and Doctor Anywhere's digital healthcare expertise, it presented a unique opportunity for two leading companies to unite and build a Singaporean solution to support the national agenda.

The MOU will strengthen efforts for joint advocacy and support for preventive healthcare in Singapore. These efforts will be guided by a long-term three-year ambition at scale, supporting vulnerable groups and enabling greater access to healthcare services and resources.

By 2025, the partnership aims to:

1. Reach 1 million Singapore residents with content educating on the importance of preventive care and steps everyone can take to improve their health, with a focus on everyday illnesses/health.
2. Increase access to preventive care resources and services for 10,000 Singaporeans in need (elderly, disabled, financially vulnerable).
3. Strengthen Singapore's healthcare ecosystem by providing accessibility and affordability by launching new preventive care digital health risk assessment, services and resources.

References

1. ^{^} Media OutReach (www.media-outreach.com)