The new electric toothbrush lets users personalise their brushing experience with 10 levels of vibration intensities and 4 different cleaning modes — squeaky clean, sparkle, gum care and night spa. With a total of 33 combinations, users can customise their brushing experience for just what they need.

It comes packed with smart features that provide real-time "coaching" for the best brushing experience, including its smart pressure sensor to remind users to apply less pressure when brushing their teeth, a quad pacer that pulses when it is time to change the brushing area, and a built-in timer of two minutes for optimal efficiency.

Yves Briantais, Vice President Marketing, Asia Pacific, Colgate-Palmolive said: "We are extremely happy and excited to launch Colgate's first smart electric toothbrush on Shopee to help people in the Philippines noticeably improve their oral health. With a large and fast-growing base of digital consumers in this region, we decided to adopt a digital-first approach aimed at reaching and serving them with an engaging and tailored online shopping experience. We hope to encourage consumers to upgrade from their trusty manual toothbrushes to one that can bring them a personalised brushing experience."

Martin Yu, Director at Shopee Philippines, said, "In the past year, we are seeing more consumers shopping online for essential products, with 8 times more users shopping online at least once a month on Shopee Mall. We have been working with brands such as Colgate to expand our product variety to meet this increasing demand. With Oral Care as our fastest-growing subcategory, we are glad to be the exclusive e-commerce platform to bring Colgate's innovative smart electric toothbrush to our shoppers. We will continue partnering with brands to offer shoppers access to greater convenience, variety and value all-year-round through Shopee Mall."

Last year, Shopee and Colgate-Palmolive signed their first Memorandum of Understanding (MoU) to jointly drive e-commerce penetration for the Personal Care category on Shopee in the region. It marked a key milestone in deepening collaboration on multiple fronts to accelerate growth of Colgate-Palmolive's digital commerce business across Southeast Asia and Taiwan by more than 20x by 2025. Oral Care is the fastest-growing subcategory on Shopee, driven by increasing consumer demand for trusted brands and innovative products.

Starting this year, Colgate-Palmolive became a strategic partner under Shopee's Regional Champion Brands Programme^[1], which will help to strengthen Colgate-Palmolive's online presence and deliver more of their innovative and high-quality products to millions of households through Shopee's extensive reach.

'Tailored For Your Smile' Brand Spotlight

Through the campaign, Colgate aims to make the latest addition to their roster of superior oral health technology easily accessible to Filipino shoppers. On 29 April, users can enjoy a rewarding shopping experience with Shopee-exclusive deals on Colgate's smartest electronic toothbrush, including:

• 50% off and extended warranty on the NEW Colgate Electric Toothbrush
• Exclusive bundles for the Colgate Electric Toothbrush and Colgate Portable Water Flosser
• Up to 50% off storewide discounts
• Up to PHP100 in vouchers
• Free gifts with every purchase

Find out more about the Colgate Tailored For Your Smile campaign at https://shopee.ph/colgatepalmolivephilippines^[2] or Colgate's Official Facebook and Instagram pages.

Download the Shopee app for free on the App Store or Google Play Store.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} https://shopee.ph/colgatepalmolivephilippines (shopee.ph)