DFA Awards 2022 Winners Announcement Highlighting three trailblazers with distinguished design philosophies, And outstanding Asia-based projects Two new disciplines leading the global design trend

Prof. Eric Yim, Chairman of HKDC said, "In a world full of challenges, illnesses, and uncertainties, design is a medium soothing our hearts, families, communities and economies. The more challenging the environment has become, the more we need good design. As HKDC is commemorating its 20th anniversary while the HKSAR is celebrating its 25^th anniversary, the results of the DFA LAA, DFA DLA & DFA WOCD has given us new inspiration and encouragement by highlighting the contributions of these veteran and master designers through sharing their featured narratives. I'd like to congratulate all of the winners and express my belief that, with continued work, design may help humanity solve problems, foster social change, and help us appreciate the beauty of life."

DFA Lifetime Achievement Award (DFA LAA)

After graduating from Kuwasawa Design School and working for Light Publicity Inc., he founded Katsumi ASABA Design Studio in 1975. As an art director, he has many of his creations which have made a lasting mark in the history of Japanese advertising design. He also holds the title of sixth degree master in table tennis.

DFA LAA 2022 is presented to Katsumi ASABA in recognition of his achievements as a legendary artist and designer in various fields.

DFA Design Leadership Award (DFA DLA)

With eyes set on the record for the world's largest art bookstore, MASUDA's focus on lifestyle proposals has been the company's core since its inception. In keeping with what he views as the "Age of the Individual," MASUDA has committed himself to planning shared lounges that facilitate the exchange of ideas between individuals through cozy spaces, book recommendations and office functionality.

DFA DLA 2022 recognises MASUDA's outstanding leadership in leading not only CCC to become a world-renowned "culture infrastructure" planning company, but also new design trends of public spaces and cultural facilities.

DFA World's Outstanding Chinese Designer (DFA WOCD)

GUO has devoted herself to conserving while innovating the art of embroidery, and led her team to successfully restore the nearly lost "royal embroidery" technique. Adhering to the concept of "Eastern learnings as found, Western learnings for implement", GUO combines traditional Chinese embroidery techniques and avant-garde silhouettes while creating her couture pieces. Rose Studio, the first couture house registered in the Mainland with boutiques around the world, has paved the way for local couture industry, bringing Chinese traditional embroidery onto the world stage.

DFA WOCD 2022 recognises GUO's contribution to preserving traditional Chinese culture and integrating it with contemporary design.

DFA Design for Asia Awards (DFA DFAA)

DFA DFAA aims to recognise projects in Asia that epitomise design excellence and contribute to the betterment of society and the design industry. It is a stage upon which design talents and corporations can showcase their design projects internationally.

One of the highlights of this year's DFA DFAA is the addition of two new disciplines – Digital & Motion Design and Service & Experience Design – to the original four disciplines, namely Communication Design, Fashion & Accessory Design, Product & Industrial Design and Spatial Design, for a wider project range, to correspond to the global design trend of rapid changes and digitalisation, and people-centred designs. New disciplines also has opened up possibilities for relevant design projects, bringing extensive recognitions to diverse outstanding designs in Asia, for Asia.

Dr. Joseph Wong, Executive Director of HKDC said, "It is truly a delight to see the DFA DFAA goes from strength to strength, having recognised over 2,000 excellent design projects to date. It has responded to the constantly evolving design trend by introducing two new disciplines, Digital & Motion Design and Service & Experience Design. We are glad to receive so many outstanding human-centred projects from this year's entries, and see the increasingly interdisciplinary ideas and insights from different sectors. In the forthcoming years, we look forward to seeing the DFA DFAA continue to foster and advance social improvement, and gain ground towards building a sustainable community."

DFA Hong Kong Young Design Talent Award (DFA HKYDTA)

Apart from the four awards above, the "DFA Awards" also presents DFA Hong Kong Young Design Talent Award (DFA HKYDTA), which aims to fuel Hong Kong emerging design talents, is going to announce the result soon as well. Please stay tuned to HKDC's most recent news and upcoming events.

Please download the DFA Awards 2022 Press Kit, with full list of awardees and high resolutions images at: https://drive.google.com/drive/folders/17ogsuntGr7LSKC0JidegHZU373d3oeqQ?usp=sharing^[2]

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} https://drive.google.com/drive/folders/17ogsuntGr7LSKC0JidegHZU373d3oeqQ?usp=sharing (drive.google.com)