"I am so grateful for all the love and support for 'Goodbye Princess'. I created it as a reminder that it is time for all of us – especially women – to embrace our strengths and rise up against the challenges that are holding us back," said Tia Lee, who's global #EmpowerHer campaign will donate to a selected list of female-centric beneficiaries every time the "Goodbye Princess" music video hits a new viewing benchmark on YouTube. The campaign could donate up to a maximum total of HKD3.8 million to female-centric charities as views of the video continue to grow.

"It takes a joint effort to achieve a truly inclusive and empowered world for all, which is why it's so important that we all do our part to support charities and organisations like Teen's Key in Hong Kong, who are doing incredible work in helping girls and women in need," said Tia.

As views continue to pour in for "Goodbye Princess", other partners such as Daughters of Tomorrowin Singapore, Beats by Girlz and Women in Music in the United States will benefit from #EmpowerHer campaign donations.

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} Tia Lee (youtu.be)
3. ^{^} 's " (youtu.be)
4. ^{^} Goodbye Princess (youtu.be)
5. ^{^} " music video (youtu.be)