Reckitt’s brand Dettol partners with Carousell to provide rest assured second-hand shopping experience through visible disinfectant protection
- Written by Reckitt Hong Kong
"Second-hand shopping has increased in acceptance locally in recent years. Over 80% of our Hong Kong users increased their second-hand shopping last year with challenging economy. While we are in the post-pandemic era, it is still important to constantly remind our users of public health safety and educate them on how to use disinfectant products to keep items clean properly, including second-hand items. We are delighted to collaborate with Reckitt's brand Dettol to bring a curated second-hand shopping experience for our users, and welcome their official Carousell store." said Ivan Chung, Carousell Hong Kong representative.
During 2 – 9 May 2023, buyers and sellers who complete a transaction within the "Furniture & Home Living" category on Carousell will receive a HK$5 e-voucher for purchasing Dettol products online and offline at designated retailers. In addition, after completing simple steps on Dettol campaign page on Carousell platform, consumers can get an exclusive promotional code to enjoy a discount of HK$80 upon a net purchase of HK$400 on Reckitt Hong Kong's Health and Nutrition Flagship store.
To raise campaign awareness and promote good hygiene habits among the mass public, Dettol will give away 6,000 products for free at multiple locations in Hong Kong during 13 – 14 and 20 – 21 May 2023. Carousell mobile app users who have liked and followed Dettol Hong Kong's social media channels can get Dettol disinfectant sprays, surface wipes or surface cleansers randomly to keep their second-hand items clean, including furniture and clothes. Besides, the Dettol x Carousell campaign page includes valuable tips to disinfect pre-owned items with promotions on social channels of Dettol and Carousell to raise consumer hygiene awareness and encourage participation. For more information about the partnership, please check out Dettol Hong Kong Facebook[2] Page.
"At Reckitt, we protect, heal and nurture in the relentless pursuit of a cleaner, healthier world," said Boudewijn Feith, Reckitt General Manager Hong Kong/Taiwan. "Through the partnership with Carousell, we hope to bring a more confident, rest assured second-hand trading experience to consumers. This is simply another way that we are working to safeguard different moments of Hong Kong people's lives in the post-pandemic world by leveraging our expertise and trusted products. We will continue to seek new opportunities to be where our consumers are and to fit the local market's needs through partnerships and innovations."
Hashtag: #Reckitt #DettolHK #CarousellHK
The issuer is solely responsible for the content of this announcement.
References
- ^ Media OutReach (www.media-outreach.com)
- ^ Dettol Hong Kong Facebook (www.facebook.com)
Authors: Reckitt Hong Kong
Read more https://www.media-outreach.com/news/hong-kong/2023/05/02/217107/