K11 MUSEA set a new single-day footfall record in the summer of 2024. Food & beverage and retail sales were up by nearly 30% and tourists’ sales increased by 10%.

"We are excited that many leading luxury brands are expanding at K11 MUSEA, especially in the context of current Hong Kong retail sector," said Richard Cheung, Executive Vice President of K11 Group. "This is largely the result of the strong performance and very high sales productivity at their current stores at K11 MUSEA. This reinforces our commitment to the cultural commerce model which benefits both customers and brand partners at the K11 Art and Cultural District."

Victoria Dockside is known for collaborating with esteemed luxury brands to create show-stopping events in the city. Over the past year, visitors were treated to the first ever Louis Vuitton's Men's Pre-Fall 2024 Show, the magical Dior Carousel of Christmas Dreams, and Gucci's first collection under the helm of new creative director Sabato De Sarno, Gucci Ancora. Time and time again, luxury brands choose to leverage K11 Group's unique cultural retail concept while taking advantage of the breathtaking Victoria Harbour backdrop to launch large-scale events. These brands can also choose to tap into K11 Group's database of high-end customers known as KLUB 11 Black Card members, inviting them to exclusive trunk shows and jewelry events that are supported by K11 Group's VIP facilities.

Throughout the year, Victoria Dockside stands out as a must-visit destination as it successfully hosts mega events that bring in international tourists and day visitors. Most recently this summer, "100% DORAEMON & FRIENDS" Tour (Hong Kong) exhibition presented by AllRightsReserved (ARR) and Fujiko Pro, led K11 MUSEA to report food and beverage and retail sales up by nearly 30% and tourists' sales increased by 10%.

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References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)