Asian Magazine

Diskursus “matinya kepakaran” di media sosial: Bagaimana agar ilmuwan tak kalah pamor dari ‘influencer’

Written by Arli Aditya Parikesit, Professor of Bioinformatics, Indonesia International Institute for Life Sciences, Indonesia International Institute for Life Sciences

Di era digital ini, orang-orang lebih suka mendengarkan dan mengikuti influencers ketimbang para pakar. Meski kerap tanpa dukungan latar belakang keilmuan yang memadai, para influencer mampu mendominasi percakapan publik dan mempengaruhi perilaku masyarakat.

Sebuah survei misalnya menunjukkan bahwa masyarakat Indonesia lebih mempercayai influencer k...

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