Limited content for the New Year of the Rabbit, as well as incredible gifts for players

In order to fit with the theme of the Year of the Rabbit, Clash of Clans launched two limited skins this Spring Festival: Lunar Queen, a cute and cool rabbit image, and the Magic Theatre, a village scenery inspired by traditional Chinese drama stages. Besides, the game also successively launched the Warrior Champion skins, decorations including the Rabbit Lantern and the Magic Show statue, as well as the customized Lunar New Year Challenge for the Year of the Rabbit. Players who logged in to the game during the Spring Festival can feel the strong atmosphere of the Lunar New Year holiday.

Media and KOLs jointly support the online marketing of the game

The launching of the two publicity videos attracted lots of attention on the internet and social media in Malaysia. Many well-known game portals, such as Gamer Santai, Gamerbraves, Gamicsoft, and Gameclopedia, etc., recommended the publicity videos and the Lunar New Year-limited content of Clash of Clans on top of their homepages. Plenty of well-known Malaysian we-media outlets also posted to promote this game towards the audience after experiencing the new content and the specific challenge of Clash of Clans for the Year of the Rabbit.

On some social media platforms, such as Facebook, a dozen renowned Malaysian KOLs forwarded and recommended the Lunar New Year animation and Spring Festival publicity video of Clash of Clans. Watching the videos, the KOLs highly commented on the video content, recommended the game to their fans, and encouraged them to give it a try during Spring Festival as well.

More KOLs even started to play Clash of Clans live on social networks during the Spring Festival, demonstrating the newly launched hero skins, village scenery, and all the Easter Eggs in the game, to enjoy the Spring Festival atmosphere in this game together with the audience.

Except for multi-dimensional online exposure, Clash of Clans also conducted brand-new offline marketing in Malaysia during the Spring Festival of the Rabbit Year. The game's new year-limited skins and event information appeared in the form of Grab vehicle body advertisements and Grab delivery box advertisements on the streets of Kuala Lumpur and Selangor. It is believed that Clash of Clans players would definitely feel the new year's wishes that the game brings when "encountering" these posters.

The presence of Southeast Asia, a new attempt of Clash of Clans

As early as August last year, Supercell had started to cooperate with Xiaomi, a world-renowned mobile phone manufacturer, to celebrate the offline 10th anniversary party of Clash of Clans. Whether it is the online messaging activity initiated to recruit players or the final offline anniversary party, they have all received unanimous praise from local players in Malaysia.

Last November, the games Clash of Clans and Clash Royale, based on the Clash IP, witnessed the grand Clash Fest event. With the focus on game, community, and tournament, Supercell held the offline competition viewing activities of the two games in multiple cities globally. The offline competition viewing activities in many countries in Southeast Asia attracted lots of players to come on site in an intense atmosphere.

From the Clash of Clans 10th anniversary party to the offline competition viewing of Clash Fest to the multi-channel marketing of the game during the Spring Festival this year, Clash of Clans is repeatedly signaling its return to Southeast Asia and exploring new ways of interaction with players. Stay tuned for other following actions and surprises coming soon!

Hashtag: #ClashofClans

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References

1. ^{^} Media OutReach (www.media-outreach.com)