'Helping to Feed Those in Need': Donating $0.5 for Every 7-SELECT Meal Box Sold

Starting from today, HKD0.5 will be donated to Pei Ho Counterparts for each designated 7-SELECT meal box sold in 7-Eleven stores in Hong Kong. The money raised will be given to Pei Ho Counterparts to help them distribute free meals and supplies to those in need. The programme will last for a year to enable more members of the public to take part.

Connecting Those Most in Need with Donors Through Our Extensive Store Network

7-Eleven has the largest retail network in Hong Kong with over 1,000 stores and is an integral part of the neighbourhoods it serves. It understands that its customers and the community want to actively help the less fortunate. This programme makes use of 7-Eleven's store network as a platform to connect people who want to donate with beneficiaries, enabling the public to provide ongoing support to Pei Ho Counterparts.

Mr Choo Peng Chee, Chief Executive Officer of DFI Retail North Asia, said, "As part of the Hong Kong community and as organisation that prioritises corporate social responsibility, we are committed to contributing to society. The ongoing continuous COVID-19 outbreak has caused severe impact, especially among grassroots citizens. 7-Eleven and Pei Ho Counterparts share the same belief. We are inspired by Ming Gor's dedication to serving the community and have been partnering with Pei Ho Counterparts since 2017. With 7-Eleven's extensive stores network, we believe we can create a stronger bond with the neighbourhoods we serve and make a real difference, with the launch of this yearlong CSR programme that targets to raise HKD$2,000,000 for Pei Ho Counterparts."

Mr Chan Cheuk-ming, the founder of Pei Ho Counterparts, said, "I am very concerned about the adverse impact created by the ongoing pandemic. The increasing costs and growing need for our services put a lot of pressure on our operations. I am incredibly grateful for 7-Eleven's continuous support of our work and their hands-on involvement at every stage. I am sure that their passion and care have touched the hearts of many. The donations raised by 'Sik Tak Fan La' Charity Programme will be an important, stable and ongoing source of support for our daily operations and enable us to give greater help to the community. I sincerely hope that more people will support 'Sik Tak Fan La' Charity Programme!"

Volunteers once again handed out festive meal boxes and supplies in Sham Shui Po

7-Eleven and Pei Ho Counterparts have always shared the same vision to give back to the community and have together distributed approximately 250,000 meal boxes to those in need since 2017. 7-Eleven's volunteer team made up of its own team members along with volunteers from Pei Ho Counterparts regularly visit homeless people and elderly people living alone in the community. They handed out meal boxes, bottled water and goodie bags for Mid-Autumn Festival. Ming Gor, the founder of Pei Ho Counterparts, visited Tung Chau Street Park in Sham Shui Po and the Fu Cheong Estate together with the 7-Eleven volunteer team on 3 September to distribute meals and supplies to lend a helping hand to the less fortunate and provide much-needed support.

Details of 'Sik Tak Fan La' Charity Programme

1. From 15 September 2022, HKD0.5 will be donated to Pei Ho Counterparts for each designated 7-SELECT meal box sold. The programme will last for one year and applies to designated 7-SELECT meal boxes excluding pasta items.
2. To show our gratitude for their generosity, customers will receive a 'Sik Tak Fan La' thank you receipt every time they buy a 7-SELECT meal box.
3. On 'Double Up Day', the 11th day of every month, the donation will be doubled from HKD0.5 to HKD1 for every designated 7-SELECT meal box sold.
4. An official website ( https://www.711donation.com^[2] ) will be launched to show the number of meal boxes sold and the real-time amount of donations, so that donors can keep track of the programme's progress.

Coconut Curry Chicken Rice, Rice with Curry Chicken in Hainanese Style, Steamed Rice with Pork Ribs & Chicken Feet, Steamed Rice with Dried Squid & Pork Patty, Baked Pork Chop & Tomato with Fried Rice, Yeung Chow Fried Rice, Spicy Eggplant with Minced Pork Rice, Rice with Pork & Preserved Vegetable.

The programme will include more meal boxes in the future so please stay tuned.

Please refer here^[3] for more pictures and visuals.

Hashtag: #7-Eleven

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} https://www.711donation.com (www.711donation.com)
3. ^{^} here (drive.google.com)