New Survey Reveals 80% of Respondents Prefer Natural Diamonds for their Engagement Rings

The Proposal of Paramount Importance However, regardless of how couples would like to structure their big day, 88% of the respondents stress the paramount importance of a proposal. Unlike the wedding style, the proposal is usually viewed as an intimate event, with the vast majority of respondents (80%) preferring the proposal to take place privately. In addition, over half (60%) enjoy a moment of "just the two of us." The trend aligns largely with the results from last year.

Choose my own Engagement Ring A large majority of respondents (82%) believe engagement rings are an important part of a wedding, a trend that has remained consistent before and after the pandemic. This ritual is followed in importance by pre-wedding photos (72%) and honeymoons (58%).

Regarding the selection of an engagement ring, 80% of the respondents prefer natural diamonds while 86% of them would like to be involved in handpicking the right ring. The top considerations during the selection include the conventional 4Cs (colour, clarity, carat and cut) (83%). In addition, 39% of respondents would prefer diamonds that come with certifications, and 21% value the origin of their diamonds.

Meaning of Marriage and Engagement Rings As a new attempt this year, the survey included questions about meanings of marriage commitment. A majority of the respondents (70%) believe the marriage vow represents "everlasting love/life-long partnership", while 63% think marriage commitment means "unconditional/mutual support." Among those who opt for natural diamonds, over half of them (51%) appreciate natural diamonds are "one-of-a-kind", while 49% see natural diamonds as "precious, rare and naturally formed through time and nature".

Survey Methodology Commissioned by De Beers Group, the pre-bridal survey was conducted by NielsenIQ in May 2023 via multiple social media channels, with a total of 482 participants aged 18-44. Among the participants, 77% were female, while 23% were male. A majority of them (72%) were either engaged or in a serious relationship. The design and data analysis of the survey were engineered by NielsenIQ.

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References

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