Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corporation or AWC said, "AWC is very excited to welcome the founders of Nobu Hospitality to Bangkok with our shared vision to bring an unparalleled dining experience to Bangkok. Today is a special occasion, it is an honor to host the visionary founders of NobuHospitality, Chef Nobu Matsuhisa, Mr. Robert De Niro and Mr. Meir Teper,and top management of NobuHospitality, Mr. Trevor Horwell, Mr. Struan McKenzie and Mr. Hiro Tahara along with the group. We believe our partnership with Nobu Hospitality, the globally renowned hospitality group, will set a new benchmark for Thailand's culinary landscape. Nobu Bangkok and Rooftop Bar, the world's highest Nobu, situated in the heart of Bangkok and surrounded by a 360-degree rooftop view, along with the unique concept of EA Rooftop at The Empire, will establish Bangkok as a premier and inspiring F&B and lifestyle destination.

"Moreover, the opportunity is limitless. AWC has partnered with Nobu Hospitality to create an integrated experience that spans from cuisine to hotel, encompassing the essence of three iconic buildings, which are Plaza Athenee Nobu Hotel and Spa New York, The Plaza Athenee Nobu Hotel and Spa Bangkok and Nobu Hotel Bangkok as well as many other exciting projects. These initiatives aim to create long-term sustainable value for the global hospitality industry. Developing these exceptional hotels in two major global destinations will enhance AWC's strengths by integrating the uniquely modern luxury lifestyle of the Nobu brand, offering best-in-class products, services and sharing happiness to global travelers," Mrs. Wallapa concluded.

Nobu Bangkok spans across the 57^th to 60^th floors of EA Rooftop at The Empire, one of the world's largest and iconic F&B rooftop destinations. Nobu Bangkok is designed by Rockwell Group, the Internationally famous architecture and design firm based in New York City. Inspired by Bangkok's natural and urban landscapes, the design concept references three distinct landscapes found in a vintage map of Thailand: Urban, River and Mountain. The design blends Thailand's artisanal techniques, like hand-woven textiles and wood carving, with traditional Japanese arts such as Kintsugi and calligraphy. Unfolding uniquely across each floor, it offers various areas for dining, socializing, large gatherings, and celebrations, each providing a distinct experience.

• Upon arrival, guests will first be welcomed to the 57th floor, where they can enjoy a beverage lounge featuring a sculptural bar with semi-gloss black plaster and gold relief wrapping around the perimeter, forming a reflective metal grid containing shimmering crystal light fixtures, provides a delightful start to the evening. Here, they can sip drinks and unwind before their meal. The journey then continues to several private dining rooms inspired by the tea ceremony concept. The private dining suite, inspired by contemporary Japanese sake rooms, offers stunning views of Bang Krachao. The total combined seating is 42 seats. The outdoor area features lighter color palette, with yellow cream, and light wood, creating a serene and elegant ambiance.

• The 58th floor features a custom lacquered wood host stand and carved wood art. The adjacent lounge boasts banquettes framed by curving metal, adorned with Thai-inspired floral embroidery and blue leather. The indoor dining area seats 80 guests. The highlight is a captivating sushi bar, the centerpiece of Nobu, adorned with glowing onyx stone and a sculptural installation with graceful gold lines hanging from a ceiling clad in smoky mirrors that reflect the sky. The double-floor outdoor terrace with every seat facing the view, totaling 126 seats with a central bar with a sculptural design and integrated lantern fixtures in the banquettes enhances the experience.

• The 60^th floor, the highest Nobu rooftop bar offers an open-sky rooftop experience with infinity views that are unparalleled in Nobu's restaurants worldwide. The circular space is framed by organically shaped infinity pools, with 54 seats. A feature bar is topped with a monumental, curved arch, a giant sculpture that helps frame the view in a crackled, gold mosaic.

'Nobu Bangkok' will officially open on September 20, 2024. Located on the 58th to 60th floors of EA Rooftop at The Empire, nestled in the heart of Bangkok, these venues promise a fully immersive dining experience with breathtaking views and world-class cuisine. Get ready to indulge in a culinary adventure like no other!

Hashtag: #AWC

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)